Director of Marketing

Location: Vancouver, British Columbia, Canada
Date Posted: 09-24-2018
The Company
Resilient is a multi-business group of companies in Vancouver with a pioneering vision in health and wellness. As believers in innovation and creating a positive global impact, we operate and collaborate with a variety of health brands that include natural medicine, technology, hospitality, and a number of non-profits in both Canada and the US. We provide cutting edge solutions and hands-on expertise in innovating what health means to the world. 

The Role
This role is your opportunity to make an impact on the success of our organization. We are looking for a highly strategic and analytical individual to join our team as the Director of Marketing.  The Director of Marketing will provide support in the areas of client-facing events, internal and external communications, market research, mailing list co-ordination, database management and other market-positioning activities.

Core Responsibilities
  • Candidates for the position must work well in a team setting, have the ability to be flexible, function in a fast-paced environment, effectively prioritize tasks and manage multiple priorities
  • Understands and participates in project planning, administration and budgeting
  • Provides input into specific components of work/project plans (e.g., resources, budget, execution)
  • Contributor to the planning of all aspects of event management logistics (trade shows), including critical path development, invitation development and distribution, registration management, seating plans, event team liaison, list management/creation, presentation development, ROI metrics, and other related support as needed
  • Understands and supports the connection of marketing efforts (advertising, events, sponsorship, print materials, etc.) and the tracking of ROI across media
  • Reviews and edits marketing materials to ensure content produced is of high quality, with consistent use of company guidelines
  • Responsible for the deployment of email campaigns using the company’s campaign management tool
  • Fully understands company brand standards and compliance guidelines
  • Supports the public relations team to develop timely and integrated media campaigns
  • Writes content for a variety of external communications, newsletters, online and print advertising including full ownership of the development of event invitations and select internal communications
  • Collaborates with the design team to develop marketing collateral such as thought leadership, event invitations and promotional materials
  • Collaborates with the digital marketing team to maintain and update the company website(s)
  • Manages the risk, independence and branding guidelines processes for all potential sponsorships
  • Process and track the payment of invoices to ensure vendor payments meet all deadlines
  • Contributes to the development and execution of social media campaigns using resources such as LinkedIn, Twitter, etc. and provides recommendations as needed
  • Collects all metrics and reports on the performance of marketing campaigns and external events to the necessary stakeholders
  • Works with the different support teams (finance, sales, operations) to conduct ongoing competitive intelligence and external market research
  • Contributor to the creation and deployment of client surveys through various software applications
  • Collaborates with the sales team on building client and prospect lists
  • Manages the client lists for mailing and other market-facing activities using contact management system and Microsoft Excel
  • Research, source and place orders for promotional merchandise
Qualifications
  • Minimum 3 years of experience in working with a fast-paced marketing environment
  • Completed relevant Post-secondary Education
  • Experience in working with high performance leaders in operations, recruiting, high level executive assistant roles with innovative driven leaders
  • Action-oriented, entrepreneurial, adaptable, and innovative approach to business planning
  • Strong written and verbal communication skills; a persuasive and passionate communicator with excellent interpersonal and multidisciplinary project skills
  • Experience in managing a budget in support of marketing and event plans
  • Experienced in the procurement and management of external suppliers of support services
  • Ability to think fast on your feet! You are a master juggler of priorities
  • Ability to be self-driven with many projects
  • Interpersonal skills are a must - you have thick skin and can deal with direct, sometimes challenging, people while being able to work under high pressure 
  • Proficient in MS Office, specifically in Excel and Power Point
  • High energy and positive attitude 
Reasons to work with RMS
  • Work with highly intelligent purpose driven people that have fun winning
  • Be involved in businesses that make a positive difference in the world and improving customers lives
  • Fun and results driven corporate culture with an amazing location downtown, on the beach
  • Lots of potential for personal and professional growth 
Compensation
Compensation for this role will be commensurate with experience. It will include generous base pay, bonus, profit sharing and an options plan that will allow above average, possibly extraordinary compensation.  
  
Application Instructions
If you are the right candidate for this role, please apply online on our applicant tracking system including a cover letter on why you are the right candidate for the role.
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